What typically happens
A page builder or bloated theme ships fast but loads slowly, scores poorly on mobile, leaks SEO basics, and locks editing behind a tool only the original agency understands. Every change becomes a ticket.
Static Sites & Front Ends · Tooltician
A fast, indexable site that explains the system — not decoration
I build lean Astro and static surfaces with SEO and performance baked in, bilingual where you need it, and a clean deploy pipeline — sites that convert the right lead and stay maintainable instead of rotting after launch.
All deliverables are in English. You get a fast, accessible, documented site, not a heavy template you cannot edit.
Fixed scope, not open-ended hours. Every engagement starts with a free 15-minute call to confirm fit before any quote.
Problem
Most sites are slow, hard to edit, and quietly invisible to search
A heavy template looks fine on launch day, then accumulates plugins, slows down, and becomes something no one on the team can safely change.
The real asymmetry
A cheap template feels like a saving until it costs you ranking, speed, and the ability to make a simple edit. A lean, documented static site costs a little more up front and far less over its life.
Approach
Lean by default, with SEO and performance built in, not bolted on
Before building, we agree the sitemap, the content surfaces, and the conversion goal. The result is a fast, accessible site your team can actually maintain.
What this is not
This is not a complex web app, an e-commerce backend, a CMS-heavy build, or ongoing content production. It is a lean, fast, maintainable public surface with a clean handoff.
Build & performance
- Astro or static build with minimal JavaScript by default.
- Performance and Core Web Vitals considered from the first commit.
- Self-hosted fonts, optimized assets, and a fast first paint.
- No uncontrolled third-party dependencies dragging the page down.
SEO & accessibility
- Semantic markup, metadata, Open Graph, and structured data.
- Sitemap, canonical, and hreflang for bilingual sites.
- Accessible by default: focus states, contrast, and keyboard nav.
- Indexable content that search engines can actually read.
Maintainability & handoff
- A clean deploy pipeline (e.g. GitHub Actions) you control.
- Content structured so non-developers can make safe edits.
- Documentation covering build, deploy, and content updates.
- A handoff so the next person is not locked out of their own site.
Process
How a site build works
Agree the sitemap and conversion goal, build a fast and accessible surface, and hand it off documented enough to maintain.
Free diagnostic call
A 15-minute call to confirm the site is a fit and clarify the conversion goal. No charge, no obligation.
Site scoping
A short paid discovery that locks the sitemap, content surfaces, and success criteria — agreed in writing. The fee is credited toward the build.
Scoped build
Implementation with SEO and performance built in, visible progress in GitHub, and a clean deploy pipeline.
Handoff
Build, deploy, and content-edit documentation — so your team updates and extends the site without me on a call.
Plans & pricing
From a fast landing to a complete bilingual site
The natural entry point is Site Scoping ($190, credited toward the build). Most projects start with a scoped site or landing, then grow into a multi-page bilingual build.
| From $190 Site Scoping | From $1,200 Scoped Site / Landing Recommended | From $2,600 Multi-page + i18n | From $150/mo Maintenance | |
|---|---|---|---|---|
| Free 15-min diagnostic call | ✓ | ✓ | ✓ | ✓ |
| Sitemap + scope in writing | ✓ | ✓ | ✓ | — |
| One fast, indexable site | — | ✓ | ✓ | — |
| Multiple pages | — | — | ✓ | — |
| SEO + performance built in | — | ✓ | ✓ | ✓ |
| Bilingual / i18n + hreflang | — | — | ✓ | — |
| Deploy pipeline + handoff | — | ✓ | ✓ | ✓ |
| Ongoing updates & monitoring | — | — | — | ✓ |
From $190
credited to build
Site Scoping
A sitemap and scope before any build: pages, content surfaces, conversion goal, and success criteria.
Fee credited toward any build that follows.
- Free 15-min diagnostic call
- Sitemap + scope in writing
- Fixed-price build quote
- Credited toward the build
From $1,200
one-time
Scoped Site / Landing
One fast, indexable site or landing with SEO and performance baked in and a clean handoff.
Most common starting point.
- Everything in Scoping
- One fast, indexable site
- SEO + performance built in
- Accessible by default
- Deploy pipeline + handoff
From $2,600
one-time
Multi-page + i18n
A larger bilingual site, SEO-complete, with the structure to grow without rotting.
- Everything in Scoped Site
- Multiple pages
- Bilingual / i18n + hreflang
- Structured content model
From $150/mo
per month
Maintenance
Keep the site fast and current: updates, monitoring, and small changes as needs evolve.
Optional. No lock-in.
- Updates & small changes
- Performance monitoring
- Dependency upkeep
- Priority response
Prices are starting points for clearly scoped work and are confirmed after the scoping step. International USD pricing reflects fully English deliverables and documentation. Looking for local pricing in Spanish? The Spanish version of this service is calibrated for the Chilean and Latin American market.
Why Tooltician
Not the same as a page builder or a bloated template
A template gets you live. Tooltician gets you a site that stays fast, ranks, and can be edited by your own team.
Page builder / template
- Ships fast but loads slowly and scores poorly on mobile.
- SEO basics leak; structured data and hreflang are an afterthought.
- Editing is locked behind a tool only the original builder understands.
- Plugins accumulate until no one can safely change anything.
Tooltician
- Lean by default — fast first paint and strong Core Web Vitals.
- SEO, structured data, and hreflang built in from the first commit.
- Content structured so your team can make safe edits.
- A documented deploy pipeline you actually own.
Proof, not promises
This very site is the reference build: self-hosted fonts, complete metadata and structured data, a clean GitHub Actions deploy, and public, auditable code. The same standards apply to your site.
Use cases
Where this service fits best
Built for public surfaces that need to be fast, credible, and maintainable, not decorative.
Product or service site
A site that needs to explain the offering clearly, rank, and convert the right lead.
Bilingual presence
A site that must serve two languages cleanly, with correct hreflang and a single content model.
Replacing a slow template
An existing site that loads slowly and is hard to edit, rebuilt lean and documented.
Evidence-first surface
A technical or portfolio site where clarity and proof matter more than decorative marketing.
Related projects
FAQ
Questions worth answering precisely
How do you price this — hourly or fixed?
Fixed scope, not hourly. After a short scoping step we agree on a fixed price for a clearly defined build. You know the cost before work starts.
What stack do you use?
Primarily Astro and static generation with minimal JavaScript, self-hosted fonts, and a GitHub Actions deploy. The result is fast, accessible, and maintainable.
Can my team edit the site afterwards?
Yes. Content is structured so non-developers can make safe edits, and the handoff includes documentation for content updates, build, and deploy.
Do you do e-commerce or complex web apps?
This service is for lean, fast public surfaces. Heavy e-commerce backends and complex web apps are out of scope — though I can advise on the right approach.
Can you make it bilingual?
Yes. The Multi-page + i18n tier includes a bilingual build with correct hreflang and a single content model — the same pattern this site uses.
Why is this priced in USD when the homepage shows UF?
This international service is delivered entirely in English, priced in USD for US, UK, and EU clients. The Spanish version is calibrated for the Chilean and Latin American market in UF.
Next step
Start by scoping the site, not by picking a template
If you need a fast, credible, maintainable site, the right entry point is a short scoping pass that turns it into a fixed-price build.
Site scoping — $190
A sitemap and scope: pages, content surfaces, conversion goal, and success criteria, plus a fixed-price build quote. The fee is credited toward the build.
If scoping shows your current site mostly needs targeted fixes rather than a rebuild, the document says so — sometimes the right answer is smaller than a full project. The fee applies regardless, but there are no surprises.
I need a new site A fast, indexable site or landing with SEO and performance built in. My site is slow and hard to edit Rebuild it lean and documented so it ranks and your team can maintain it. I need it bilingual A multi-page build with correct hreflang and a single content model.
If you arrived here because your site is slow, invisible to search, or impossible to edit, the scope is this: agree the sitemap, build it lean and fast, and hand it off documented. Fixed price, no open-ended hours.